Posted on: September 1st, 2015 by Staffan Engstrom

I’m normally a pretty easy-going kind of person, but I really struggle with over-fuzzy management strategy sessions. When you have a lot of senior people gathered in a room, it is too easy to fall  into the minutiae of operational detail.

Effective strategy sessions have to be managed differently to normal management meetings, with the focus of attention on the delivery of the big picture rather than on the detail, which must follow.

This needs objective evidence-based analyses, rather than pages of bullet points, to create the kind of joined-up thinking on priorities that builds consensus, provides focus, and delivers results.

One of the most powerful pieces of analysis to get a team constructively focused on what it takes to win, is an evidence-based assessment of your competitive position. It replaces the fuzz and theories with hard-nosed deliverables. The attached paper shows how it is done.