Brexit and One-Click Market Research

Posted on: April 11th, 2016 by Staffan Engstrom

Many organisations struggle in finding the simple answers to complex questions, leading to over-detailed questionnaires and processes that provide so much data that the answer is obscured.

In order to demonstrate how a very focused, simple approach can get to the heart of the issue, we asked over 1000 business professionals the following knotty question through our ‘One-Click’ market research tool: “Should Great Britain leave the European Union?” It allows respondents to reply with a single click in an e-mail, with the option of briefly explaining their answer.

A week later, we learned the following about this important question.